You might already know the impact that the design of your online store has on sales. Everything ranging from the landing page to the shopping cart is important. The simple design tips below could help you convert visitors into customers.
Make your shopping cart stand out
Every time customers add something to their cart, you can bet that they would instinctively want to check whether the items has been successfully registered. Seeing the shopping cart and its items on each page could help the customer in making their mind about checking out. Making use of contrasting colors could be a great way to make the cart stand out.
Optimize the “add-to-cart” buttons
Your “add-to-cart” button should be explicit about the call to action it infers. Customers respond positively to more direct calls to action such as “Buy it Now”. If your “add-to-cart” button says “More information” or “Learn more”, then chances are that your customers would feel that buying from your site is not so easy. Colors such as blue and green are more gentle and are positively perceived by customers as opposed to red or orange.
Keep your product page clean
You might feel tempted to add a lot of information on the page to guide the customer, but in fact, it is the noise produced by too much information that could drive the customer away. Customers usually seek an image of the product first, the price and then the product specifications. Product reviews and related items, although equally important, are better when placed at the bottom of the page.