Three ideas for cross-promoting your small business

Article Written by : Debt Settlement Online

Cross-promotion is a great way to reach your target market by collaborating on marketing with the right business partners. Here are a few cross promoting possibilities that are perfect for small businesses.

Co-produce a newsletter – Co-producing a newsletter will keep your costs low and help you expand the expertise you offer your clients. For example, a small elementary school can include articles in a school’s newsletter, which will be seen by parents, students, school members and the city council. It is important that the newsletter is related to the business you are in and not solely about a company.

Cross-promote your brands on social media – If you and your partner have established a media presence, then each other’s brands can reach their respective followers. In this case, craft a message that promotes your partner’s product or service and vice versa, make the message authentic and natural so that it does not read like an advertisement. For example, if a company enlists an event managing firm to organize an event, they both can send out a note of thanks to each other.

Co-sponsor a good cause – If partners venture to help sponsor a charitable cause, both parties will benefit from the advertising, reduced sponsorship fees and the ability to connect with like-minded future customers. For example, if a home baker sponsor’s a local soccer team’s training gear, they will be featured on the gear as well as at the event.

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