The top web properties for small business

bebetteratbusinessArticle Written by : Trade Submit

Most websites have a website and some presence on social media. However there is more to choosing what networks to be on than seeing what is currently the most popular. Here are some of the leading social networks and under what conditions they should be used.

Instagram

Any business that has a food or fashion focus can use instagram effectively. The best practice here is to post regularly, even several times a day. Hashtags should be used on every post and should match the target markets.

Snapchat

This is a service used mostly by teenagers and your users. Although it is getting more popular with adults, millennials are still the primary users. Any product or server that they will find interesting will be a good fit. Even better would be to get a product promoted by one of the popular celebrities on the service.

Facebook

Everyone should have a Facebook page. The difference is that if you want to promote the page itself, then advertising is the best way to go. The targeting options give great flexibility when it comes to showing your ad only to your target market.

Google+

At this point it is mostly tech sites and photography sites that use Google+ the most. However, a Google+ page has another added benefit. Any follower of a page will see posts from it in the search results and that can be very useful, especially for local searches.

These are just a handful of the options, but are the most popular and useful. With the fast changing landscape that is the internet, it is best to keep reviewing the social media presence regularly.

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