Article provided by iClimber.com
Social media is more than just the dumping ground for your thoughts. It’s an engaging tool you can use to connect with fans far outside of your local area. There are more opportunities to gather feedback, and find sales opportunities, than ever before. In order to tap into those streams, you need to have a handle on your brand’s online presence. Here are tips to help you root out the gold and keep your reputation intact.
Build a Community
Building a community means more than just getting fans to like your page, so think beyond the like and get people to communicate with one another on your business page. Asking questions about your products or requesting reviews can help get you started. Consider expanding into industry related content. Write your own blog posts based on customer feedback, and promote those ideas through social channels.
Keep track of how often your messages are shared, and be sure to respond to comments.
Develop a Voice
Authenticity is huge for brands, and it’s easy to miss the mark if you’re not careful. Take time to develop a voice for the brand, and relate your social media efforts back to your company mission statement. Use blogs to support that voice through informative content that resonates with your audience. Also, consider promoting your social-entrepreneurial side. If you’re involved with charities or sponsoring kid’s sports teams, post updates related to their progress.
Ideally, your customer doesn’t just like your page. He may use you as an informational database, or your site may be the first place he looks before buying. Zero in on what makes your content unique, and drive your customers toward those goals.