Email marketers continuously follow the same repetitive nature that hurts them in sales.
When done correctly, email marketing can be the most valuable tool to raise revenue. However, many marketers continue to make mistakes that eventually doom their campaigns. It’s important that you avoid these mistakes so that you don’t fall into the same trap that other businesses are currently in. Here are some of the most common mistakes that marketers continue to make with their email marketing campaigns.
Your Call to Action Shouldn’t “Turn Off’ Your Reader
A call to action should always be included within your email. But, it shouldn’t be overwhelming to the point where it turns your readers off.
Nobody enjoys being forced to buy something. And, if your call to action just doesn’t seem believable, readers will typically just unsubscribe from the business. Don’t go over the top. Take some time to write out some pitches and see what works and what doesn’t. If you feel like you’re being too pushy, try and phrase it in a way where you gently nudge them into visiting the products or services page.
Avoid High Frequency Email Send-Outs
While you may be encouraged to send out emails as much as you can to your readers to show that you’re always on top of it, you’re going to burn yourself out sooner or later. Schedule weekly times where you send out your emails. Consistency is something that consumers love and if you incorporate that within your marketing scheme, you’ll be able to build a loyal following.